ECO-LogicalART
New Art, With History

Eco-LogicalART is a dynamic new non-profit sister company to Peter Schulberg’s personal recovered element studio, the DejaDesign Gallery. Both entities share his conviction that beautiful objects surround us and only need to be re-envisioned.

With Eco-LogicalART Schulberg takes his theory of creative recovery to ground braking—or rather ground liberating new heights. The gallery’s fine art line features original art painted on recycled billboard vinyl. Tossed into landfills by the ton weekly, this heavy, ink impregnated material is an environmental nightmare. But ECO-LA takes the indestructible nature of the advertising vinyl and turns it into an asset. In fact the art can even hang on an exterior wall. To date his Off The Wall 1 and 2 indoor/outdoor art events have drawn hundreds of spectators and produced over $25,000 in sales of original art on recycled vinyl.  OFF THE WALL 3, which will premiere on Earth Day Eve, 07 (April 21), promises to be bigger than ever because in addition to the art in and on his gallery exterior original art on 5 actual recycled billboards will be up for display around Los Angeles.  At 14 by 48 feet it is estimated that over 250,000 people a day will see the free art month long drive-by “exhibit.”   To put that in perspective the famed Getty Museum averages about 4000 visitors daily.

By definition Eco-LogicalART works are cutting edge and provocative. With original billboard elements peeking through, then artist re-envisioned, the pieces recalibrate the old question with a new eco-answer-- offering neither art nor commerce, but art from commerce. Dynamic and aesthetically pleasing as they are, the works offer something more-- the feel good satisfaction of knowing that a landfill, somewhere, is a little less full because of the art hanging on your wall.To that an old Shaker saying is recalled that is one of Schulberg’s touchstones: 

“We do not inherit the earth from our parents; we are borrowing it from our children.”


Eco-LogicalART is located at 4829 W. Pico Blvd (just east of La Brea) LA, CA, 90019. 310-525-0676
email eco-la@sbcglobal.net